Whitmore Lake MI Personal Trainer

Velocity Sports Performance

3650 Brookside Parkway, Suite 300
Alpharetta, GA 30022

Phone: 678-990-2555
Fax: 678-990-2560

Franchising Information: 866-955-0400

www.velocitysp.com

Concept

A business devoted to helping athletes in every sport, at all ages and all skill levels, realize their athletic potential through advanced sports performance training programs scientifically designed to maximize human sports performance.

Mission Statement

Develop a national chain of profitable Velocity Sports Performance Training Centers that will become the brand name of choice among athletes of all ages who seek to maximize their athletic potential.

Vision Statement

Promote sports participation as a means for building the confidence, health, character and teamwork that lead to life success.

Market Position

Currently, Velocity Sports Performance is the only nationally franchised sports performance training company. Velocity Sports Performance will be a worldwide brand within the next three to five years.

Target Market/Market Potential

Velocity Sports Performance targets people who play sports regardless of age, skill level or gender. Velocity Sports Performance trains athletes from all sports disciplines.

Training Modules

Training modules include:

Speed, agility, and coordination; strength and power; flexibility; energy system development; and muscle regeneration.

Historical Data

Founded in 1999, Velocity Sports Performance began as the brainchild of internationally-recognized coach Loren Seagrave who developed a program to train student athletes to develop their speed, power, and agility. David Walmsley and Richard Kissane came on board, bringing business and franchising expertise to the exciting new concept.

Growth Projections/Strategy

The company began franchising on June 1, 2002 and has sold over 160 centers. By the end of 2004, over 40 centers were open across the country, with one in Canada. By year-end 2005 over 100 centers will be open. Additional sales are planned for 2005 both nationally and internationally.

Strong interest from potential franchisees is allowing the company to be both selective and cautious when choosing franchisees and locations, further assuring a solid, successful operation.

Franchise Facts

Each Velocity Sports Performance Training Center is a 10,000-30,000 square foot, enclosed, climate-controlled facility with 9,000-20,000 square feet dedicated to sports performance training. The training area includes a synthetic turf field, a 60-yard rubberized track, a hard court surface, and branded rubberized fooring for other areas of the center.

The estimated initial investment ranges from $215,000 to $650,000, depending on location, and includes an initial franchise fee of $30,000, plus leasehold improvements, indoor surfaces, equipment, working capital, and other costs.

Franchisees receive a full support program, including site selection and build-out assistance; staff recruiting assistance; training; grand opening support; marketing, advertising and public relations support; ongoing training and support.

Once a center is up and running, ongoing capital expenditures are minimal. The flooring (turf, track, court), which is the largest initial expense, is guaranteed for 10 years. There is no inventory (either perishable or durable) to carry. Labor costs are controlled by the number of clients.

Staffing

The two key positions in each center are the business director and the sports performance director. In most cases, the franchisee will handle the business director position. The sports performance director, as well as additional coaches who are hired as needed, hold degrees in exercise physiology or related fields. There is an abundant field of qualified applicants for these positions.

Whether you're a student just getting started in sports or a professional with years of experience, Velocity Sports Performance gives you the training to get in the game.

At Velocity Sports Performance our training programs are designed by world renowned speed and sports performance coach, Loren Seagrave. With state-of-the-art facilities, the best equipment available, and professional coaches, we WILL maximize your potential.

Check Out Our Programs

Velocity In The News: Spotlight CNBC

Why Choose Velocity Sports Performance? We can give you a good reason for training with us. In fact, we’ll give you 10 good reasons!

1. Scientifically designed & proven training programs

All of our programs are created by Loren Seagrave, world-renowned speed and sports performance coach to numerous elite and professional athletes, as well as collegiate national champions. Our programs are scientifically designed to improve speed, power and agility – the three pillars of athleticism.

2. Degreed & certified coaches

At Velocity Sports Performance we only select the best of the best when it comes to our coaching staff. We require our coaches to have at least a Bachelor’s degree in Exercise Science or a related field, and to have coached at least at the collegiate level.

3. Guaranteed personal attention from the coach

Athletes train in small, semi-private groups. We believe that training in small groups allows more personal one-on-one attention between coach and athlete, which ensures that each athlete will be able to get the instructions they need in order to improve.

4. Guaranteed improvement!

That’s right – guaranteed. We are so confident in our programs that we guarantee results after 24 sessions.

5. A variety of different programs for a variety of different people

We have programs for males and females of any age, any skill level, athlete or not. Just looking to improve your fitness level? Want to make the Varsity team next year? Looking to make the next Olympic team? Or interested in a Nutrition program to supplement your workout? We have a program for YOU.

6. A state-of-the-art facility with state-of-the-art equipment - just like the pros use!

Each of our state-of-the-art training facilities is between 15,000 – 30,000 square feet with athletic turf fields, sprint tracks, hard court basketball / volleyball surfaces and Olympic style weightlifting equipment – all from the best vendors in the business. You’ll train just like a pro…

**7. Or train next to a pro!**

At Velocity Sports Performance we train athletes of all skill levels, from an 8-year-old Little Leaguer, to an NFL running back. Sometimes both are training in the facility at the same time! This gives our younger athletes a chance to see first-hand that what they are doing even works for the pros – not to mention giving them the chance to train next to a pro!

8. A video analysis system that shows improvement

We use a video analysis system which allows athletes to see their athletic performance in action, and allows our coaches to analyze their athletic performance. This gives coaches the opportunity to make corrections where necessary, and gives athletes the opportunity to see how they are improving.

9. One-on-one meetings with athletes, parents and coaches

Periodic meetings are scheduled between coaches, athletes and parents to discuss the athlete’s performance and improvement, and to give parents the opportunity to better understand the program and what their child is experiencing.

10. We are continuously improving and adding to our programs

To better serve our clients we will always be adding new programs and features, and supplementing our current programs. We strive to always offer our clients the best of what’s available in the sports performance, health and fitness industries.